Bill Hearn Partner Toronto Tel : 416.865.7240 Fax : 416.865.7048 Email : bill.hearn@mcmillan.ca VCard :

Bill acts for businesses, governments, Crown agencies and trade associations.  He practices several specialized areas of business law, including: 

• advertising & marketing (as well as consumer protection & privacy and with a focus on the automotive, consumer products, energy, financial services, sports & entertainment, retail and pharmaceutical sectors)
• corporate & commercial (including reorganizations, complex agreements and corporate governance for businesses as well as charities and not-for-profit entities)
• commercialization and privatization of government assets and services
• competition (in particular, pricing & distribution practices and compliance programs & audits, as well as advertising & marketing)
• construction (with an emphasis on RFPs, bids and contracts)
• government procurement (especially for the defense industry)
• international business and trade (primarily in the agricultural and liquor sectors)
• private mergers & acquisitions (especially in regulated industries such as for-profit post-secondary education)
• public-private partnerships (mainly for transportation and health infrastructure)
• regulatory (in such diverse areas as agri-chemical products, gaming, liquor, marine ports, and post-secondary education)
• transportation (with a focus on marine) 

Bill has a high BV® Distinguished peer and client rating in Martindale & Hubbell.  He is also listed as one of Canada's leading Shipping and Maritime Lawyers in  Who's Who International Legal - Canada which describes him as a "gifted lawyer with a broad client base". Bill is listed in The Best Lawyers in Canada 2012 as a leader in Advertising and Marketing Law.

He Co-Chairs the firm's Advertising & Marketing, Government Relations, and Transportation Groups and is active in many others including Pharmaceuticals and Projects. 

Bill is a frequent writer and presenter on topics relating to his specialized areas of practice many of which are listed below.

July 2011 Bell Canada agrees to $10 million penalty Competition and Advertising Bulletin Also published in Lexology

June 2011 'Canada' Chapter in The International Comparative Legal Guide to Pharmaceutical Advertising 2011 Published by Global Legal Group

April 2011 Tracking Changes in the Law and Best Practices for Behavioural Advertising: A Perspective From Canada What's In Store, ABA Newsletter of the Section of Antitrust law's Consumer Protection Committee, Volume 16, No. 1, Spring 2011

March 15, 2011 tracking changes in the law and best practices for behavioural advertising1 advertising & marketing bulletin