Daniel G. Edmondstone 

Co-Chair, Advertising
Toronto  t: 416.307.4121  |  e: dan.edmondstone@mcmillan.ca

Daniel G. Edmondstone

Toronto
Brookfield Place, Suite 4400
181 Bay Street
Toronto, Ontario M5J 2T3

t: 416.307.4121
e: dan.edmondstone@mcmillan.ca

aperçu

  • Partner as of 1998.
  • Co-Chair, Advertising
  • Member of the firm's Competition and Marketing Law Groups.
  • Practices in the area of competition law, including marketing and advertising related matters.
  • Also practices in the area of privacy, litigation, and general commercial matters.

Representative Matters

  • Advises clients with respect to advertising and marketing law issues
  • Advises clients with respect to privacy and CASL compliance issues Involved in matters before the Competition Tribunal and civil and criminal matters under the Competition Act ? Represents clients in general commercial litigation matter
  • Regularly represents clients before Advertising Dispute Panels of Advertising Standards Canada

Dan has acted in several recent deals including:

  • Acted for Vitran Corporation Inc. in respect of the sale to Transforce Inc., 2014
  • Acted for AXA S.A. in respect of the sale of AXA Canada to Intact Insurance in September 2011
  • Acted for Associated Proteins Limited Partnership in its C$64 million plus working capital asset purchase by Viterra Inc. in June 2009
  • Acted for Teck Cominco Limited when it completed the acquisition of Global Copper Corp. by way of a plan of arrangement for aggregate proceeds of approximately C$415 million in August 2008
  • Acted for Deluxe Vancouver Ltd., a division of the Deluxe Entertainment Services Group Inc., when it acquired Rainmaker Entertainment Inc., a division of Rainmaker Income Fund, along with Visual Effects UK Limited, Rainmaker's visual effects operation in London, England, for approximately C$31 million
  • Acted for Mylan Inc. when it completed its €4.9 billion (US$6.8 billion) acquisition Merck KGaA's generics business to become one of the largest quality generics and specialty pharmaceuticals companies in the world
  • Acted for Teck Cominco Limited in its C$4.1

Presentations

Canada's New Anti-Spam Law - what it really means, how it affects you, and why every business in Canada should care
Mastering the New Challenges of Running Compliant Contests
Advertising in the Social Media Space
Information Privacy and Data Protection Conference
Competition Act Amendments 2009 Webinar
Checking the Fine Print: Instituting Legal Protections when Running Contests
Complying with Canadian Product Labeling Standards
Competition, Crime and Punishment: The Practice, Procedure and Substance of Criminal Competition Law
Deceptive Conduct: A Misleading Advertising Update
Red Hot Competition Law Concerns: The Latest on Misleading Advertising, Ordinary Pricing Claims and Enforcement Crack-Downs
New Development in Marketing/Advertising Law
The Federal/Provincial/Territorial Jurisdictional Interplay
Marketing and Advertising Law Fundamentals
Emerging Issues in Electronic Advertising

Publications

Zone de turbulences pour FlightHub – Une gracieuseté du Bureau de la concurrence
Canadian National Security Reviews: 10 Takeaways
New Ad Standards Advertising Dispute Procedure
Le seuil prévu par la Loi sur Investissement Canada est porté à 1 milliard de dollars (canadiens)
Investment Canada Act Threshold Increase - $1 Billion (Cdn)
In Advertising, Silence Can be Golden - or at least not Actionable
Canadian Advertising and Marketing Law
Commissioner of competition's case against rogers communications fails
Further misleading advertising enforcement activity
Criminal conviction in website scam: First conviction for violating a registered consent agreement
Chapter 2: Advertising and Promotion
Your contest may not be a winner
Updates To The Canadian Merger Review Process
Updates to the Canadian Merger Review Process
Canadian Competition Bureau releases revised merger enforcement guidelines
Bell Canada agrees to $10 million penalty
Insurance Company Mergers in Canada: A Quick Regulatory Guide
The Development of Private Enforcement of the 'Refusal to Deal' Law in Canada
Lilly v. Apotex - The Application of Section 45 to Patent Assignments and Other Issues
Summary of White Paper: Competition Bureau Issues Final Merger Remedies Bulletin
Stalled on Take Off: Commissioner of Competition v. Air Canada – A Comment
Telemarketing: The Latest Word on the Rules and Their Enforcement
The Deceptive Marketing Practices Reviewable Matters Provisions of The Competition Act
You may already be a Loser: Contests, Promotions and other Fun and Games
The Competition Cops are at the Door: How Best to React when the Worst Happens
Bill C-23 Makes Progress
The Year in Review: Civil, Criminal and Administrative/Legislative Developments
Competition Law in Transition: A Year of Legislative & Administrative Change
The Amendments - At Last
An Overview of Canadian Competition & Advertising Law
Yellow Pages at First Blush: Some Preliminary Thoughts on the Tele-Direct Case
Abuse of Dominance and Tied Selling: Some Thoughts on the Tele-Direct Case
Big Changes on Way for Competition Act
They Can't Say That! - Can They? A Review of Recent Comparative Advertising Litigation
Competition Law Amendments Introduced into Parliament
Case Comment: Upper Lakes Group Inc. v. Canada (National Transportation Agency)

News

Des avocat.e.s de McMillan obtiennent 38 classements dans 21 catégories dans le guide Chambers Canada 2021
Des avocat.e.s de McMillan obtiennent 38 classements dans 21 catégories dans le guide Chambers Canada 2021
McMillan nommé « cabinet d'avocats de l'année » en droit de la publicité et du marketing par Best Lawyers in Canada
McMillan cité 114 fois dans le répertoire Best Lawyers in Canada 2021
62 avocats de McMillan cités dans le répertoire The Canadian Legal Lexpert Directory de 2020
32 avocats de McMillan classés meilleurs conseillers juridiques en droit des affaires dans l'édition 2019 du Who's Who Legal: Canada
Les avocats de McMillan obtiennent 41 classements dans 23 catégories dans le guide Chambers Canada de 2020
71 avocats de McMillan nommés dans l'édition de 2020 du répertoire Best Lawyers in Canada
60 avocats de McMillan cités dans le répertoire The Canadian Legal Lexpert Directory de 2019
32 avocats de McMillan cités dans le répertoire Who's Who Legal: Canada 2018
Les avocats de McMillan sont bien représentés dans le guide Chambers Canada de 2019
McMillan nommé cabinet d'avocats de l'année en droit de la concurrence par Chambers Canada
65 avocats de McMillan sont nommés dans l'édition 2019 de Best Lawyers in Canada
65 avocats de McMillan sont nommés dans l'édition 2019 de Best Lawyers in Canada
Les avocats de McMillan figurent en bonne place dans l'édition 2018 du répertoire Canadian Legal de Lexpert
Les avocats de McMillan figurent en bonne place dans l'édition 2018 du répertoire Canadian Legal de Lexpert
33 avocats de McMillan cités dans le répertoire Who's Who Legal: Canada 2017
Margaret McNee reconnue avocate de l'année dans la catégorie fonds communs de placement, aux côtés de 58 avocats de McMillan, dans l'édition 2018 de Best Lawyers in Canada
Margaret McNee reconnue avocate de l'année dans la catégorie fonds communs de placement, aux côtés de 58 avocats de McMillan, dans l'édition 2018 de Best Lawyers in Canada
Les avocats de McMillan sont bien représentés dans le répertoire Canadian Legal Lexpert Directory 2017
Les avocats de McMillan sont bien représentés dans l'édition 2017 du répertoire Chambers Canada
Scientific Games fera l'acquisition de DEQ Systems
L'édition 2017 du Best Lawyers in Canada souligne l'expertise de 59 avocats de McMillan
Les avocats de McMillan sont bien représentés dans le répertoire Canadian Legal Lexpert Directory 2016
McMillan est bien représenté dans la première édition du guide Chambers Canada
Dans sa 10e édition, Best Lawyers in Canada souligne l'expertise de
60 avocats de McMillan
Les avocats de McMillan sont bien représentés dans le répertoire Canadian Legal Lexpert Directory 2015
Des avocats de McMillan figurent dans l'édition 2015 de Best Lawyers in Canada
McMillan bien représenté dans le 2014 Canadian Legal Lexpert Directory
Quarante-neuf avocats de McMillan figurent dans l'édition 2014 de Best Lawyers in Canada
Quarante—quatre avocats chefs de file de McMillan figurent dans l'édition 2013 du Canadian Legal Lexpert Directory
McMillan bien représenté dans le 2013 Chambers Global Directory
47 McMillan lawyers recognized in the 2013 Best Lawyers in Canada
Trente-neuf avocats de McMillan figurent dans l'édition 2012 du Canadian Legal Lexpert Directory en tant que chefs de file
Les avocats de McMillan bien représentés dans le répertoire Chambers Global 2012
50 McMillan Lawyers recognized in the 2012 Best Lawyers in Canada
Trente-cinq avocats de McMillan figurent dans l'édition 2011 du Canadian Legal Lexpert Directory en tant que chefs de file
McMillan Lawyers are well represented in the 2011 Chambers Global Directory

Education

  • University of Toronto, LLB - 1989
  • University of Toronto, B.Sc. (with distinction) - 1986

Year Of Call

  • Barreau de l'Ontario - 1991

Practices

cybersécurité
comportement isolé et pratiques de distribution
concurrence
freedom of information and access to information
publicité trompeuse
protection des renseignements personnels
recours collectifs
examen des fusions et acquisitions
examen des investissements étrangers
collusion

Industries

financement automobile
secteur des aliments et boissons et agroentreprise
commerce de détail
industries de services

Directorships and Professional Associations

  • Canadian Bar Association, Civil Litigation and National Competition Sections
  • Past Chair, Marketing Practices Committee, National Competition Law Section, CBA
  • Chair, Consumer Law Committee, Ontario Bar Association
  • Past Chair, Reviewable Matters Committee, National Competition Law Section, CBA
  • American Bar Association - Antitrust Law Section
  • President, Thomas More Lawyers' Guild of Toronto 
  • Advertising Standards Canada
  • Canadian Marketing Association 
  • Promotion Marketing Association/Brand Activation Association

Awards & Rankings

  • Recognized in the 2019 Canadian Legal Lexpert Directory as a Consistently Recommended lawyer in the area of Advertising & Marketing Law and a Repeatedly Recommended lawyer in the area of Competition Law
  • Recognized by Chambers Canada 2019 as a leader in Advertising & Marketing 
  • Recognized by The Best Lawyers in Canada 2019 as a leading lawyer in the area of Advertising & Marketing Law
  • Recognized in the 2018 Canadian Legal Lexpert Directory as a Consistently Recommended lawyer in the area of Advertising & Marketing Law and  Repeatedly Recommended Lawyer in the area of Competition Law
  • Listed in The Best Lawyers in Canada 2018 as leader in Advertising and Marketing Law
  • Listed in Who's Who Legal: Canada 2017 as leader in Competition
  • Listed in Canadian Legal Lexpert Directory 2017 as consistently recommended in Advertising and Marketing Law
  • Listed in The Best Lawyers in Canada 2017 as leader in Advertising and Marketing Law
  • Listed in Chambers Canada 2016 as a leader in the practice area of Advertising & Marketing - Canada
  • Listed in the Canadian Legal Lexpert Directory 2016 as a leading practitioner in the area of Advertising and Marketing Law
  • Recognized in Chambers Global: The World's Leading Business Lawyers 2013, as a leader in the practice area of Competition/Antitrust
vcard
  • Partner as of 1998.
  • Co-Chair, Advertising
  • Member of the firm's Competition and Marketing Law Groups.
  • Practices in the area of competition law, including marketing and advertising related matters.
  • Also practices in the area of privacy, litigation, and general commercial matters.
  • Advises clients with respect to advertising and marketing law issues
  • Advises clients with respect to privacy and CASL compliance issues Involved in matters before the Competition Tribunal and civil and criminal matters under the Competition Act ? Represents clients in general commercial litigation matter
  • Regularly represents clients before Advertising Dispute Panels of Advertising Standards Canada

Dan has acted in several recent deals including:

  • Acted for Vitran Corporation Inc. in respect of the sale to Transforce Inc., 2014
  • Acted for AXA S.A. in respect of the sale of AXA Canada to Intact Insurance in September 2011
  • Acted for Associated Proteins Limited Partnership in its C$64 million plus working capital asset purchase by Viterra Inc. in June 2009
  • Acted for Teck Cominco Limited when it completed the acquisition of Global Copper Corp. by way of a plan of arrangement for aggregate proceeds of approximately C$415 million in August 2008
  • Acted for Deluxe Vancouver Ltd., a division of the Deluxe Entertainment Services Group Inc., when it acquired Rainmaker Entertainment Inc., a division of Rainmaker Income Fund, along with Visual Effects UK Limited, Rainmaker's visual effects operation in London, England, for approximately C$31 million
  • Acted for Mylan Inc. when it completed its €4.9 billion (US$6.8 billion) acquisition Merck KGaA's generics business to become one of the largest quality generics and specialty pharmaceuticals companies in the world
  • Acted for Teck Cominco Limited in its C$4.1
Novembre 2019
Zone de turbulences pour FlightHub – Une gracieuseté du Bureau de la concurrence

Bulletin en droit de la commercialisation et de la publicité

Octobre 2019
Canadian National Security Reviews: 10 Takeaways(seulement disponible en anglais)

Competition Law Bulletin

Mai 2019
New Ad Standards Advertising Dispute Procedure(seulement disponible en anglais)

Marketing and Advertising Bulletin

Avril 2017
Investment Canada Act Threshold Increase - $1 Billion (Cdn)(seulement disponible en anglais)

Competition Bulletin

Mars 2014
In Advertising, Silence Can be Golden - or at least not Actionable(seulement disponible en anglais)
Competition Bulletin
2014
Canadian Advertising and Marketing Law
(seulement disponible en anglais)

Co-author, Carswell

Septembre 2013
Commissioner of competition's case against rogers communications fails(seulement disponible en anglais)
Competition Bulletin
Juillet 2013
Further misleading advertising enforcement activity(seulement disponible en anglais)
Competition Bulletin
Juin 2013
Criminal conviction in website scam: First conviction for violating a registered consent agreement(seulement disponible en anglais)
Competition Bulletin
2013
Chapter 2: Advertising and Promotion
(seulement disponible en anglais)
O'Brien's Encyclopedia of Forms, Eleventh Edition, 2013
Mars 2012
Your contest may not be a winner(seulement disponible en anglais)
McMillan Competition and Antitrust Bulletin/Lexology
Mars 2012
Updates To The Canadian Merger Review Process
(seulement disponible en anglais)
Toronto Law Journal
Janvier 2012
Updates to the Canadian Merger Review Process(seulement disponible en anglais)
Competition/Antitrust Bulletin
Octobre 2011
Canadian Competition Bureau releases revised merger enforcement guidelines(seulement disponible en anglais)
Competition Bulletin
Juillet 2011
Bell Canada agrees to $10 million penalty(seulement disponible en anglais)
Competition and Advertising Bulletin
Also published in Lexology
Octobre 2009
Insurance Company Mergers in Canada: A Quick Regulatory Guide (seulement disponible en anglais)
Lang Michener LLP Corporate Insurance Brief Fall 2009.
Also published in International Law Office under the title "Insurance Company Mergers: A Regulatory Guide," May 26, 2009.
Also published by ABA Section of Anti-trust Law, Insurance Industry Committee, The Insurance Policy Newsletter, Winter 2009.
Septembre 2006
The Development of Private Enforcement of the 'Refusal to Deal' Law in Canada
(seulement disponible en anglais)
Competition Law Publication by Federated Press
Automne 2006
Lilly v. Apotex - The Application of Section 45 to Patent Assignments and Other Issues
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and James Musgrove
Canadian Competition Record , Vol. 22, No. 3
Printemps 2004
Stalled on Take Off: Commissioner of Competition v. Air Canada – A Comment
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and James Musgrove
Canadian Competition Record
Mai 2002
Telemarketing: The Latest Word on the Rules and Their Enforcement
(seulement disponible en anglais)
The Canadian Institute, Advertising and Marketing Law Conference, May 30 and 31, 2002
Février 2002
The Deceptive Marketing Practices Reviewable Matters Provisions of The Competition Act
(seulement disponible en anglais)
4th Annual Advertising and Marketing Law Conference, Insight Information
Mai 2001
You may already be a Loser: Contests, Promotions and other Fun and Games
(seulement disponible en anglais)
Seventh Annual Conference on Advertising & Marketing Law, May 24 & 25, 2001
Février 2001
The Competition Cops are at the Door: How Best to React when the Worst Happens
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and David Young
3rd Annual Insight Advertising & Marketing Conference
Hiver 2001
Bill C-23 Makes Progress
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
Canadian Competition Record
2000
The Year in Review: Civil, Criminal and Administrative/Legislative Developments
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and James Musgrove
Juris Publishing
Automne 1999
Competition Law in Transition: A Year of Legislative & Administrative Change
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musrove
Canadian Bar Association Annual Competition Law Conference
Hiver 1998
The Amendments - At Last
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
Canadian Competition Record, Volume 19, No. 3
1998
An Overview of Canadian Competition & Advertising Law
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone, J.B. Musgrove, David Young
LEXPERT
Juin 1997
Yellow Pages at First Blush: Some Preliminary Thoughts on the Tele-Direct Case
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
University of Toronto Roundtable
Eté 1997
Abuse of Dominance and Tied Selling: Some Thoughts on the Tele-Direct Case
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
Canadian Competition Record, Volume 18, No. 2, p. 29
Avril 1997
Big Changes on Way for Competition Act
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
Lawyers Weekly
Mai 1996
They Can't Say That! - Can They? A Review of Recent Comparative Advertising Litigation
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
The Canadian Institute Conference Competition Law and Competitive Business Practices
Janvier 1996
Competition Law Amendments Introduced into Parliament
(seulement disponible en anglais)
Co-authored: Daniel Edmondstone and J.B. Musgrove
Canadian Competition Record, Volume 17, No. 3, p. 1
1995
Case Comment: Upper Lakes Group Inc. v. Canada (National Transportation Agency)
(seulement disponible en anglais)
Canadian Competition Record, Vol. 16, No. 3
Juillet 2020
Consumer Protection Issues in Light of the Global Crisis
The Canadian Bar Association
(seulement disponible en anglais)
Seminar
10 Juin 2014
Canada's New Anti-Spam Law - what it really means, how it affects you, and why every business in Canada should care
(seulement disponible en anglais)
Vancouver, BC
Janvier 2014
Mastering the New Challenges of Running Compliant Contests
(seulement disponible en anglais)
Canadian Institute's Annual Advertising and Marketing Law Conference, Toronto
Automne 2012
Advertising in the Social Media Space
(seulement disponible en anglais)
CBA Fall Competition Law Conference
Novembre 2010
Information Privacy and Data Protection Conference
(seulement disponible en anglais)
Lexpert
Avril 2009
Competition Act Amendments 2009 Webinar
(seulement disponible en anglais)
The Canadian Marketing Association (CMA)
Janvier 2009
Checking the Fine Print: Instituting Legal Protections when Running Contests
(seulement disponible en anglais)
The 15th Annual Advertising and Marketing Law conference, presented by The Canadian Institute
Juin 2008
Complying with Canadian Product Labeling Standards
(seulement disponible en anglais)
The Six-Minute Business Lawyer, presented by The Law Society of Upper Canada
Avril 2008
Competition, Crime and Punishment: The Practice, Procedure and Substance of Criminal Competition Law
(seulement disponible en anglais)
Presented by the Canadian Bar Association's National Competition Law Section and Continuing Legal Education Committee
Mai 2007
Deceptive Conduct: A Misleading Advertising Update
(seulement disponible en anglais)
Mapping the Terrain: An Update on Canadian Competition Law and a Look at the Year Ahead, presented by the Lang Michener National Competition Law Group
25 Janvier 2007
Red Hot Competition Law Concerns: The Latest on Misleading Advertising, Ordinary Pricing Claims and Enforcement Crack-Downs
(seulement disponible en anglais)
The Canadian Institute's 13th Annual Advertising and Marketing Law Conference
28 Septembre 2006
New Development in Marketing/Advertising Law
(seulement disponible en anglais)
Canadian Bar Association's National Competition Law Section and the Continuing Legal Education Committee, 2006 Annual Fall Conference on Competition Law
5 Décembre 2005
The Federal/Provincial/Territorial Jurisdictional Interplay
(seulement disponible en anglais)
Insight Information Toronto
23 Septembre 2004
Marketing and Advertising Law Fundamentals
(seulement disponible en anglais)
CBA Annual Fall Conference on Competition Law
18 Février 2003
Emerging Issues in Electronic Advertising
(seulement disponible en anglais)
5th Annual Advertising & Marketing Law Conference, Insight Information Services
29 Août 2012
47 McMillan lawyers recognized in the 2013 Best Lawyers in Canada(seulement disponible en anglais)
3 Octobre 2011
50 McMillan Lawyers recognized in the 2012 Best Lawyers in Canada(seulement disponible en anglais)
18 Février 2011
McMillan Lawyers are well represented in the 2011 Chambers Global Directory(seulement disponible en anglais)