Peter Giddens 

Peter Giddens

Toronto
Brookfield Place, Suite 4400
181 Bay Street
Toronto, Ontario M5J 2T3

t: 416.307.4042
e: peter.giddens@mcmillan.ca

aperçu

  • Registered Trade-mark Agent (Canada) 

Peter Giddens is a Partner in our Toronto office and a member of the firm's Intellectual Property Group.

Peter provides advice concerning the acquisition, development, clearance, management, protection, enforcement and licensing of intellectual property, with a particular emphasis on trade-mark, copyright and domain name issues.  He has appeared in the Ontario and Federal Courts on matters including trade-mark infringement, passing off, copyright infringement and patent infringement.  Peter regularly provides clearance opinions for clients concerning the availability of proposed trade-marks for use and registration, prosecutes applications to register trade-marks before the Trade-marks Office, represents clients in trade-mark opposition and expungement proceedings before the Trade-marks Opposition Board, and co-ordinates foreign trade-mark filings and portfolios.  Peter also represents clients in domain name dispute proceedings, and has appeared before arbitration panels of the World Intellectual Property Organization and National Arbitration Forum.

Peter Giddens' recent work also includes: enforcing trade dress rights; structuring complex trade-mark licence agreements; negotiating IP transfer agreements; consulting regarding corporate re-branding initiatives; and providing advice concerning comparative advertising, grey marketing of consumer goods, ambush marketing, misappropriation of personality, copyright infringement in communication signals, software licensing and infringement, and issues concerning on-line trade-mark use (including keyword advertising, deep linking, framing, metatags, typosquatting and gripe sites).

After articling with the firm's Toronto office in 1997-98, Peter joined the Intellectual Property group as an associate lawyer in 1999 and has been a partner since 2006.

Representative Matters

  • Acted as intellectual property counsel to Rogers Media in its acquisition of CityTV from CTVglobemedia
  • Acted as intellectual property counsel to AXA Canada in its acquisition of The Citadel General Assurance Company
  • Acted as intellectual property counsel to Trader Media Corp. in its acquisition by Yellow Pages Media Group
  • Advised Rogers Stadium Limited Partnership, part of Rogers Communications, on intellectual property issues during its purchase of the Toronto SkyDome (now Rogers Centre)
  • Acted as intellectual property counsel to Rogers Communications in its acquisition of The Toronto Blue Jays Baseball Club and continues to provide intellectual property advice to the team's ownership, including sponsorship, licensing and marketing activities
  • Provides ongoing counsel to world-famous brands in industries including: beverage alcohol, insurance, financial services, furniture retail, professional sports; entertainment; film production; telecommunications; education; cosmaceuticals; food; security; professional services; software; kitchen appliances
  • Meets with government officials regarding proposed changes to Canada's trade-mark legislation and regulations

Publications

9 Things You Should Do Right Now to Protect Your Franchise System During the COVID-19 Pandemic
Les licences implicites d'utilisation de marques de commerce : une étude de cas
COVID-19 : À la recherche d'une solution judiciaire concernant la maladie de la contrefaçon des marques
Le projet de loi C-4 reçoit la sanction royale : modifications à venir dans le domaine de la propriété intellectuelle
Trademark Law: Change in Practice Regarding Extensions of Time in Examination
DOUZE PRINCIPALES CHOSES À SAVOIR – Nouvelle Loi sur les marques de commerce du Canada le 17 juin 2019
Canada Announces a National Intellectual Property Strategy
The Top 10 Trademark Cases of 2017
Internet and E-Commerce Law In Canada
Social Media and Websites as National Communication Platforms in Canada in Light of French Language Requirements
Update - ICANN reveals list of proposed new gTLDs
Trade-mark owners be vigilant – ICANN to publish list of proposed new gTLDs
New Domain Names Announced – Trade-mark Owners Take Note
The Supreme Court of Canada clarifies the test for trade-mark confusion in Masterpiece Inc v Alavida Lifestyles
'Special Circumstances' Test Justifying Judicial Review of Interlocutory Decisions of TMOB Rendered Unclear Where Opponent Seeks to Add Ground of Opposition
gTLD – Is Your Brand Up for a New Domain?
.YourTrademarkHere - Is Your Brand Domain Worthy?
Law Note - New Humanitarian Symbol: The Red Crystal
List of 'Prohibited Marks' Increases - Red Crystal Recognized as an Additional Mark Protected by Geneva Convention
Brand Promotion and Unauthorized Trademark Use in Virtual Worlds
Can Copyright Curb Grey Marketing? - The Supreme Court Speaks
The Counterfeiting Problem
The Fame Game: The Scope of Protection for Famous Trade-marks in Canada
Chapter on "Trade-marks"
Senior Users at Risk: Earlier filing dates poised to trump senior users in contests between co-pending applications during Canadian examination procedure
Don't Get Burned in Effigi: A Warning to Unregistered Trade Mark Users
Selection of Registrar: Important Considerations for Domain Name Registrants
Trade Dress Protection In Canada
Canada Mulls Joining Madrid
Domain Name Issues in Commercial Transactions
.biz and .info Implementation Schedule Update
Protecting Trade Mark Owners' Rights Under the New .biz and .info Domain Name Registration Procedures
Changes to .ca Domain Name System
Do Your Own Patent Search

News

McMillan obtient 34 classements dans l'édition 2020 du guide Who's Who Legal pour le Canada
McMillan obtient 34 classements dans l'édition 2020 du guide Who's Who Legal pour le Canada
Des avocat.e.s de McMillan obtiennent 38 classements dans 21 catégories dans le guide Chambers Canada 2021
Des avocat.e.s de McMillan obtiennent 38 classements dans 21 catégories dans le guide Chambers Canada 2021
McMillan cité 114 fois dans le répertoire Best Lawyers in Canada 2021
62 avocats de McMillan cités dans le répertoire The Canadian Legal Lexpert Directory de 2020
Le guide Chambers Global de 2020 classe McMillan au rang des cabinets d'avocats chefs de file dans six domaines de pratique et cite 17 de nos avocat(e)s
32 avocats de McMillan classés meilleurs conseillers juridiques en droit des affaires dans l'édition 2019 du Who's Who Legal: Canada
Les avocats de McMillan obtiennent 41 classements dans 23 catégories dans le guide Chambers Canada de 2020
71 avocats de McMillan nommés dans l'édition de 2020 du répertoire Best Lawyers in Canada
McMillan S.E.N.C.R.L., s.r.l. est reconnu une fois de plus comme l'un des meilleurs cabinets d'avocats en brevets, en marques de commerce et en droit d'auteur dans le guide Managing Intellectual Property IP STARS
McMillan S.E.N.C.R.L., s.r.l. est reconnu une fois de plus comme l'un des meilleurs cabinets d'avocats en brevets, en marques de commerce et en droit d'auteur dans le guide Managing Intellectual Property IP STARS
32 avocats de McMillan cités dans le répertoire Who's Who Legal: Canada 2018
65 avocats de McMillan sont nommés dans l'édition 2019 de Best Lawyers in Canada
65 avocats de McMillan sont nommés dans l'édition 2019 de Best Lawyers in Canada
McMillan S.E.N.C.R.L., s.r.l./LLP reconnu une fois de plus par Managing Intellectual Property comme un cabinet d'avocats canadien de premier plan dans l'édition 2018 d'IP Stars
McMillan S.E.N.C.R.L., s.r.l./LLP reconnu une fois de plus par Managing Intellectual Property comme un cabinet d'avocats canadien de premier plan dans l'édition 2018 d'IP Stars
Peter Giddens nommé président du Trademark Office Practices Committee (TOPC) de l'INTA
Peter Giddens nommé président du Trademark Office Practices Committee (TOPC) de l'INTA
Margaret McNee reconnue avocate de l'année dans la catégorie fonds communs de placement, aux côtés de 58 avocats de McMillan, dans l'édition 2018 de Best Lawyers in Canada
Margaret McNee reconnue avocate de l'année dans la catégorie fonds communs de placement, aux côtés de 58 avocats de McMillan, dans l'édition 2018 de Best Lawyers in Canada
Les avocats de McMillan sont bien représentés dans le répertoire Canadian Legal Lexpert Directory 2017
L'édition 2017 du Best Lawyers in Canada souligne l'expertise de 59 avocats de McMillan
Les avocats de McMillan sont bien représentés dans le répertoire Canadian Legal Lexpert Directory 2016
Peter Giddens nommé vice-président du Trademark Office Practices Committee de l'INTA
McMillan S.E.N.C.R.L., s.r.l./LLP figure au rang des meilleurs cabinets canadiens en matière de brevets et de marques de commerce selon le guide Managing Intellectual Property de IP Stars
Dale Schlosser, Sharon Groom and Peter Giddens listed in the World Trademark Review (WTR) 1000 (2013)
Peter Giddens discute de la protection d'une marque dans le National Post

Education

  • Dalhousie University, LLB - 1997
  • Dalhousie University, B.Sc. (Hons. Biology) - 1994

Year Of Call

  • Barreau de l'Ontario - 1999

Practices

propriété intellectuelle
marques de commerce
droit d'auteur
médias sociaux
octroi de licences
litige en propriété intellectuelle
renseignements à caractère confidentiel
publicité
différends en matière de franchisage et de contrats de distribution

Industries

médias, communications et divertissement
banques, finances et assurances
marijuana médicale
sciences de la vie
technologies
secteur des aliments et boissons et agroentreprise
industries manufacturières, distribution et commerce du détail
franchisage et distribution

Directorships and Professional Associations

  • International Trademark Association (INTA), Vice-Chair of the Trademark Office Practices Committee (2016-2017)
  • International Trademark Association (INTA), Trademark Office Practices Committee (2010-2011)
  • Intellectual Property Institute of Canada (IPIC), IPIC/CIPO Joint Liaison Committee on Trade-mark Practices
  • Foreign Affiliate Member of American Intellectual Property Law association (AIPLA)  
  • International Association for the Protection of Intellectual Property (AIPPI)
  • Canadian Bar Association
  • Ontario Bar Association

Awards & Rankings

  • Recognized by Best Lawyers in Canada 2019 as a leading lawyer in the area of Intellectual Property Law
  • Listed in Best Lawyers in Canada 2018 as a leading lawyer in the area of Intellectual Property Law
  • Repeatedly recommended, Intellectual Property, in the 2017 Canadian Legal Lexpert Directory
  • Listed in the Canadian Legal Lexpert Directory 2016 as leading lawyer in the area of Intellectual Property
  • Listed in World Trademark Review's WTR 1000 – The World's Leading Trademark Professionals
  • Listed in Managing Intellectual Property's IP Stars - The Guide to the World's Leading IP Firms and Practitioners
  • Recipient of the International Trademark Association Service Award for the Advancement of Trade Mark Law, 2005
vcard
  • Registered Trade-mark Agent (Canada) 

Peter Giddens is a Partner in our Toronto office and a member of the firm's Intellectual Property Group.

Peter provides advice concerning the acquisition, development, clearance, management, protection, enforcement and licensing of intellectual property, with a particular emphasis on trade-mark, copyright and domain name issues.  He has appeared in the Ontario and Federal Courts on matters including trade-mark infringement, passing off, copyright infringement and patent infringement.  Peter regularly provides clearance opinions for clients concerning the availability of proposed trade-marks for use and registration, prosecutes applications to register trade-marks before the Trade-marks Office, represents clients in trade-mark opposition and expungement proceedings before the Trade-marks Opposition Board, and co-ordinates foreign trade-mark filings and portfolios.  Peter also represents clients in domain name dispute proceedings, and has appeared before arbitration panels of the World Intellectual Property Organization and National Arbitration Forum.

Peter Giddens' recent work also includes: enforcing trade dress rights; structuring complex trade-mark licence agreements; negotiating IP transfer agreements; consulting regarding corporate re-branding initiatives; and providing advice concerning comparative advertising, grey marketing of consumer goods, ambush marketing, misappropriation of personality, copyright infringement in communication signals, software licensing and infringement, and issues concerning on-line trade-mark use (including keyword advertising, deep linking, framing, metatags, typosquatting and gripe sites).

After articling with the firm's Toronto office in 1997-98, Peter joined the Intellectual Property group as an associate lawyer in 1999 and has been a partner since 2006.

  • Acted as intellectual property counsel to Rogers Media in its acquisition of CityTV from CTVglobemedia
  • Acted as intellectual property counsel to AXA Canada in its acquisition of The Citadel General Assurance Company
  • Acted as intellectual property counsel to Trader Media Corp. in its acquisition by Yellow Pages Media Group
  • Advised Rogers Stadium Limited Partnership, part of Rogers Communications, on intellectual property issues during its purchase of the Toronto SkyDome (now Rogers Centre)
  • Acted as intellectual property counsel to Rogers Communications in its acquisition of The Toronto Blue Jays Baseball Club and continues to provide intellectual property advice to the team's ownership, including sponsorship, licensing and marketing activities
  • Provides ongoing counsel to world-famous brands in industries including: beverage alcohol, insurance, financial services, furniture retail, professional sports; entertainment; film production; telecommunications; education; cosmaceuticals; food; security; professional services; software; kitchen appliances
  • Meets with government officials regarding proposed changes to Canada's trade-mark legislation and regulations
13 Mai 2020
9 Things You Should Do Right Now to Protect Your Franchise System During the COVID-19 Pandemic(seulement disponible en anglais)

Franchise and Distribution Bulletin

Mars 2020
Le projet de loi C-4 reçoit la sanction royale : modifications à venir dans le domaine de la propriété intellectuelle

Bulletin de la propriété intellectuelle et du commerce international

Janvier 2020
Trademark Law: Change in Practice Regarding Extensions of Time in Examination(seulement disponible en anglais)

Intellectual Property Bulletin

Mai 2019
A Trademark Primer for Franchising in Canada
(seulement disponible en anglais)

Franchising World

Avril 2019
Milano Pizzeria Case Study: Hard Lessons Learned by Canadian Licensor
(seulement disponible en anglais)

The Licensing Journal 

Avril 2018
Canada Announces a National Intellectual Property Strategy(seulement disponible en anglais)

Intellectual Property Bulletin

Janvier 2018
The Top 10 Trademark Cases of 2017(seulement disponible en anglais)

Intellectual Property Bulletin

Juillet 2015
Internet and E-Commerce Law In Canada(seulement disponible en anglais)
Social Media and Website as National Communication Platforms in Canada in Light of French Language Requirements
Avril 2015
Social Media and Websites as National Communication Platforms in Canada in Light of French Language Requirements(seulement disponible en anglais)
Intellectual Property Bulletin
Juin 2012
Update - ICANN reveals list of proposed new gTLDs(seulement disponible en anglais)
Intellectual Property Bulletin
Avril 2012
Trade-mark owners be vigilant – ICANN to publish list of proposed new gTLDs(seulement disponible en anglais)
Intellectual Property Bulletin
Juin 2011
New Domain Names Announced – Trade-mark Owners Take Note(seulement disponible en anglais)
Intellectual Property Bulletin
Mai 2011
The Supreme Court of Canada clarifies the test for trade-mark confusion in Masterpiece Inc v Alavida Lifestyles(seulement disponible en anglais)
Intellectual Property Bulletin
Printemps 2009
gTLD – Is Your Brand Up for a New Domain?(seulement disponible en anglais)
InBrief Spring 2009
Hiver 2008
.YourTrademarkHere - Is Your Brand Domain Worthy?(seulement disponible en anglais)
Intellectual Property Brief Winter 2008/2009
Automne 2008
Law Note - New Humanitarian Symbol: The Red Crystal(seulement disponible en anglais)
InBrief Winter 2008/2009
Eté 2008
List of 'Prohibited Marks' Increases - Red Crystal Recognized as an Additional Mark Protected by Geneva Convention(seulement disponible en anglais)
Intellectual Property Brief Summer 2008
Septembre 2007
Brand Promotion and Unauthorized Trademark Use in Virtual Worlds
(seulement disponible en anglais)
INTA Bulletin, Vol. 62, No. 17
Septembre 2007
Can Copyright Curb Grey Marketing? - The Supreme Court Speaks
(seulement disponible en anglais)
Toronto Law Journal Vol. 2, No. 8
Hiver 2007
The Counterfeiting Problem(seulement disponible en anglais)
Real Estate Brief Winter 2007
Automne 2006
The Fame Game: The Scope of Protection for Famous Trade-marks in Canada(seulement disponible en anglais)
Intellectual Property Brief Fall 2006 and Canadian Corporate Counsel (Canada Law Book), December 2006
2006
Chapter on "Trade-marks"
(seulement disponible en anglais)
Ultimate Corporate Counsel Guide, CCH Canada
Octobre 2004
Senior Users at Risk: Earlier filing dates poised to trump senior users in contests between co-pending applications during Canadian examination procedure
(seulement disponible en anglais)
TerraLex Intellectual Property Newsletter, 10th ed
Automne 2004
Don't Get Burned in Effigi: A Warning to Unregistered Trade Mark Users
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Printemps 2004
Selection of Registrar: Important Considerations for Domain Name Registrants
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Novembre 2003
Trade Dress Protection In Canada
(seulement disponible en anglais)
INTA
Août 2003
Canada Mulls Joining Madrid
(seulement disponible en anglais)
INTA Bulletin Vol. 58, Issue 14
Juillet 2001
Domain Name Issues in Commercial Transactions
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Juillet 2001
.biz and .info Implementation Schedule Update
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Juin 2001
Protecting Trade Mark Owners' Rights Under the New .biz and .info Domain Name Registration Procedures
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Eté 2000
Changes to .ca Domain Name System
(seulement disponible en anglais)
Lang Michener Intellectual Property Brief
Juin 1999
Do Your Own Patent Search
(seulement disponible en anglais)
Biotech